Programme brief · for approval

the campus, on
the weekend.

On Saturdays and Sundays the campus sits empty — 104 days a year. This programme rents those days out for birthdays, quinces, team days and company events, operated by Shelton After School. It needs no investment, no new hire, and touches no school day.

To the school, year one, conservative case

$20,160

On four events a month — fewer than half the available weekend days — and after the cost of running each one. The whole calculation is below, and you can change the assumptions.

104weekend days empty each year

$0of investment to start

70%of every event, to the school

1 eventbreak-even — there is no fixed cost to recover

What is being sold

the spaces, and what they cost

Four-hour blocks. These are the numbers from the working sheet — approving them is decision 1.

Space	4 hours
Basketball — 1 court	$480
Gym / indoor soccer	$600
Pickleball — 1 court	$300
Library — seats 80–90	$600
Cafeteria 1 — Welcome Center	$400
Cafeteria 2	$600
Cafeteria 2 + kids park	$800
Soccer + Cafeteria 2 + park	$1,100
Four spaces incl. pickleball	$1,500

One event

where each dollar goes

A typical Saturday birthday: the Cafeteria 2 and kids park package, $800.

$800what the client pays

− $200cleaning and one person on site — assumed, not a confirmed cost

= $600is left

$420to the school — 70%

$180to whoever runs the programme — 30%

The split is calculated after the cost of the event, not on the list price, so both sides carry the cost of running it. The vendor commission splits on the same 70/30 rule. None of this is agreed yet — it is decision 1.

Over a year

three scenarios, not a promise

At $200 of cost per event. There are 104 weekend days in a year, so even the busiest row does not fill the calendar.

Scenario	Billed / month	To the school / month	To the school / year
Year one, conservative 4 events a month	$3,200	$1,680	$20,160
Established 8 events a month	$6,400	$3,360	$40,320
Busy 12 events a month	$9,600	$5,040	$60,480

The highlighted row is the one we propose to be held to. A new programme does not fill weekends in its first month; the first three months will be two to three events while the 400 families learn it exists. There are 30 weekend days left in 2026 after 19 September — at that rate roughly 13 events, about $5,460 to the school before the year is out. We would rather promise low and beat it.

The cost, which is not yet set

put your own number in

Cleaning, security and staffing are three of the decisions below, so we have not invented a cost. This is what the school receives per year at each one.

If an event costs	To the school — 4 events/mo	To the school — 8 events/mo
$100	$23,520	$47,040
$200	$20,160	$40,320
$300	$16,800	$33,600

Even the worst cell in this table — the highest cost at the lowest volume — leaves the school about $16,800 a year from a building it already owns and already pays for. And because there is no capital outlay and no fixed cost, break-even is one event: the first booking is already contributing.

Deliberately not in these numbers: the vendor commission from caterers, décor and photography. The proposal is 10%, up to 15% at volume, splitting 70/30 like everything else. It is counted in no scenario here because the percentage is undecided — that is decision 5.

Beyond the rent

what the table does not show

✓
Prospective families walking the campus with no tour booked. Every birthday brings twenty to forty Doral families to see the field, the gym and the piazza on a Saturday, with the campus at its best and none of the formality of a tour. A single family who enrols is worth more than a full year of this rental income.
✓
The 400 current families. A venue close by, familiar and trusted, run by people they already know. It is one more reason to stay, and it costs nothing to offer.
✓
The asset works harder. The campus is already built, insured and maintained. This is not a new venture — it is using 104 days a year that are currently dark.
✓
Local visibility. Every event gets photographed and posted. Shelton shows up in Doral as somewhere things happen at the weekend, not only Monday to Friday.

The risk

how the school is protected

✓
A signed waiver on every booking, covering liability release and photo consent. The booking system will not let an event be confirmed without it — it does not depend on anyone remembering.
✓
A certificate of insurance from every vendor, naming both Shelton Academy and Shelton After School. Without it the vendor does not come on campus. No exceptions.
✓
A $200 damage deposit held on every booking, returned within three days if nothing is broken. The space is walked with the client at the start and at the end.
✓
All money is collected before the event: 30% to hold the date, the balance two weeks ahead. Nothing opens unpaid, and cancellations become a six-month credit rather than a refund.
✓
Saturdays and Sundays only. Zero impact on a school day, and no use of the spaces when the school needs them.
!
What is not yet resolved: the clause covering minors must match Florida law exactly (Fla. Stat. § 744.301(3)). It is drafted, but an attorney must confirm it before the first event. That is decision 7, and it is the most important one here.

What we need from you

seven decisions

None of these need budget. Each one unlocks something already built and waiting.

1

Approve the prices and the 70/30 split

The prices are from the working sheet. The proposed split is 70% to the school and 30% to whoever runs the programme, calculated after the cost of each event, with the vendor commission on the same rule. Once approved, the rate card can go out and events can be quoted.
2

Alcohol

The proposal is wine and beer only. This needs your approval, and confirmation of what the school's insurance requires.
Without this we cannot take quinces or corporate bookings.
3

Who opens, closes and covers security

Every event needs one responsible person on site. Who, and at what cost, is undefined.
4

Cleaning

The proposal is an arrangement with Oscar for cleaning and lock-up. The price is still open.
5

Partner commission

Vendors — catering, décor, photography — would pay a percentage on business we send them. The proposal was 10%, up to 15% for volume. Still undecided.
6

A Shelton family rate

And what a family gets for referring a booking — after-school credit, a discount. Undefined.
The 400 current families are the warmest audience this has.
7

Legal review of the agreement

The rental agreement and waiver is drafted. The clause covering minors must match Florida law exactly (Fla. Stat. § 744.301(3)) — an attorney must confirm it before use.
This is the one thing protecting the school if someone is injured.

How it gets sold

everything here already exists

Everything below already exists and costs nothing further. The only thing missing is the decisions above.

Website

Live, in English and Spanish, with photographs of all seven spaces.

See the site →

Booking system

Calendar by space, payments, and vendor insurance tracking. You can have read-only access.

Open it (ask for the passcode) →

Brand and materials

Logo, flyers, rate card, agreement, vendor sheet and partner programme. All in both languages.

Social media

18 posts ready with a schedule. Three are drawn in Shelton After School's own style, for their account.

@theweekendyarddoral →

Timeline

the next three weeks

This weekTell the After School team, so they can answer parents at pickup.
Tue 8 SepFirst Instagram post. Email to current families.
Weeks 1–2Conversations with vendors. Without an agreed percentage, nothing can be closed.
Sat 19 SepThe campus opens. Saturdays and Sundays only.

Posting starts eleven days before the doors open, deliberately. An account with nothing in it converts nobody, and anticipation is worth more than the wait.

the campus, onthe weekend.

the spaces, and what they cost

where each dollar goes

three scenarios, not a promise

put your own number in

what the table does not show

how the school is protected

seven decisions

Approve the prices and the 70/30 split

Alcohol

Who opens, closes and covers security

Cleaning

Partner commission

A Shelton family rate